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Legal & Compliance

Privacy Policy

Last Updated: August 2026

1. Overview and Commitment

The Luxe Towers("we," "our," or "us") is committed to protecting the privacy and confidentiality of individuals who visit our website (https://exclusive.theluxetowers.com) or express interest in our private residential release in Pune. This Privacy Policy outlines our practices regarding the collection, storage, usage, and protection of personal data in strict compliance with applicable privacy laws and digital advertising guidelines, including Google Ads Advertising Policies and Meta Platform Terms.

2. Information We Collect

When you interact with our website or submit an inquiry through our private waitlist / registration forms, we may collect the following personal information:

  • Identity Information: Full name and preferred title.
  • Contact Information: Email address and mobile phone number.
  • Residential Preferences: Desired carpet area, investment budget range, and move-in timeline.
  • Technical & Usage Data: Internet protocol (IP) address, browser type, operating system, device identifiers, referral URLs, and interactions with page elements.

3. Purpose and Legal Basis of Processing

We process your personal information solely for legitimate and disclosed business purposes:

  • To respond to your inquiries regarding four-bedroom residences at The Luxe Towers.
  • To arrange private project walkthroughs, sample flat visits, and share architectural brochures.
  • To verify eligibility for the private preview circle.
  • To evaluate advertising campaign performance and optimize user experience.
  • To comply with regulatory obligations under the Real Estate (Regulation and Development) Act (RERA) and consumer protection statutes.

4. Third-Party Integrations & Tracking Disclosures

To provide seamless services and measure marketing performance, we utilize the following trusted third-party technologies with industry-standard safeguards:

A. Google Advertising & Analytics

We use Google Ads conversion tracking and Google tag services (AW-18387650207) to measure the effectiveness of our online advertisements. Google uses cookies and device identifiers to analyze ad clicks and interactions without personal identification. You may opt out of Google's personalized advertising via Google Ads Settings.

B. Meta Platforms (Facebook & Instagram)

We utilize Meta Pixel and Meta Conversions API (CAPI) to monitor website events and deliver relevant real estate updates to interested individuals. User data transmitted to Meta is cryptographically hashed (SHA-256) before delivery. You can control Meta ad preferences in your Facebook/Instagram privacy settings.

C. CRM & Lead Management (Anarock)

Inquiries submitted via our waitlist forms are securely routed to our authorized sales and marketing partner, Anarock Group, via an encrypted API integration to facilitate scheduling consultations and sharing residence availability.

5. Absolute Prohibition on Data Sale

We do not sell, rent, lease, trade, or monetize your personal data to any third parties or data brokers. All personal information provided to The Luxe Towers is used strictly for the stated purpose of presenting residences and managing your private reservation inquiries.

6. Data Security and Retention

We implement appropriate organizational, physical, and technical safeguards (including TLS/SSL encryption, restricted access controls, and hashed API transmissions) to protect your personal information against unauthorized access, loss, or manipulation. Your information is retained only as long as necessary to fulfill the purposes set out in this policy or to comply with statutory legal requirements.

7. Your Rights and Opt-Out Options

You maintain full control over your personal information. Under applicable privacy regulations, you have the right to:

  • Access or request a copy of the personal details we hold about you.
  • Request corrections to inaccurate or incomplete information.
  • Withdraw your consent or request deletion of your contact records from our promotional databases.
  • Opt out of phone calls or electronic communications at any time.

To exercise any of these rights, please write to us at info@radon-media.com.

8. Contact Information

For questions or requests concerning this Privacy Policy or our data handling practices, you may contact our representative at:

The Luxe Towers

Location: Behind JW Marriott, S. B. Road, Pune, Maharashtra 411016, India

Phone: +91-207-157-2114

Email: info@radon-media.com